TY - JOUR JF - gums-hnmj JO - JHNM VL - 16 IS - 2 PY - 2006 Y1 - 2006/10/01 TI - Level of costumer focus after implementing the quality improvement model in ‎hospitals of Rasht TT - میزان تمرکز برمشتری پس از اجرای الگوی بهبود کیفیت در مراکز آموزشی درمانی ‏رشت N2 - Introduction: In the changing and competitive world of today, organizations will be ‎successful that by relying on costumer Orientation, improve their quality of service and goods. ‎ Objectives: This study aimed to determine the level of costumer focus after implementing the ‎quality improvement model in the hospitals of Rasht in ‎‏2005‏‎. ‎ Methods: This is a descriptive–comparative study. Study population consisted of the owners ‎of quality improvement model process in six educational hospitals of Rasht. Data collection ‎instrument included the international standard checklist of simply better.‎ Results: The percent of scores related to the customer's knowledge in the Amiral Momenin ‎was ‎‏51.38%‏‎,‎‏ ‏Dr. Heshmat ‎‏81.57%‏‎, Alzahra ‎‏75.56%‏‎, ‎‏17‏‎ Shahrivar ‎‏77.78%‏‎, Razi ‎‏61.9%‏‎ and ‎Shafa ‎‏63.89%‏‎. The mean scores related to the customers’ satisfaction in Amiral Momenin,‎‏ ‏Dr. ‎Heshmat, Alzahra, ‎‏17‏‎ Shahrivar, Razi and Shafa was ‎‏53.08%‏‎, ‎‏66.27%‏‎, ‎‏66.66%‏‎, ‎‏61.11%‏‎, ‎‏53.96%‏‎ and ‎‏47.53%‏‎ respectively.‎ Conclusion: All study hospitals‏ ‏performed processes in hospitals for constant improvement ‎and recovery in” customer knowledge” and “customer satisfaction”. By implementing quality ‎improvement model in study hospitals, focus on customer received attention in wide ‎institution processes. ‎ SP - 34 EP - 40 AU - mehrabiyan, fardin AU - nasiripour, amirashkan AU - sadr, ali AU - keshavarz, sakineh AD - KW - customer focus KW - hospital KW - quality improvement ‎ UR - http://hnmj.gums.ac.ir/article-1-240-en.html ER -